Sales Manager (SDR)

Fidel API

New York City Metropolitan Area

Full time

Jan 10

Our mission at Fidel API is to unlock the full potential of payment cards. We offer a suite of financial infrastructure APIs that enable developers to build programmable experiences connected to purchases made in real-time using a card. Our tools are transforming how merchants and users interact by powering real-time, event-driven engagements, best-in-class loyalty and rewards programs and revolutionizing processes from reimbursements to expense management.

Our APIs are used by start-ups through global enterprises including Google, British Airways, TopCashback, Perkbox, Royal Bank of Canada, and Blackhawk Networks, and are supported by the world’s largest card networks, including Visa, Mastercard and American Express.

Launched in 2018, Fidel is headquartered in London, with offices in Lisbon, New York, and remote employees globally. Fidel is backed by investors including Nyca Partners, QED Investors, Citi Ventures, RBC Capital and Commerce Ventures.

We're in an incredibly exciting period of growth as we continue to scale internationally and are looking for an experienced SDR Manager who wants to be part of this journey. As the SDR Manager you will be responsible for managing and growing our sales development team. You will be an integral part of the sales team by providing continuous mentorship for our SDRs, refining our sales generation process, defining and tracking our KPIs and contributing to SDR recruiting. This position will report directly to the Global Head of Sales and have the opportunity to grow into a Director position as the SDR team scales. You will work closely with other leaders in sales, marketing, sales operations, product, and sales enablement to drive the strategy for the sales development team.

What you'll do:

  • Recruit, hire, coach, and manage a team of Sales Development Representatives conducting both outbound campaigns and qualifying inbound leads
  • Develop a long term strategy for the team and manage the day to day operations of the team.
  • Proactively identify opportunities for Fidel to expand/improve and launch initiatives to drive new business development growth and operational excellence
  • Monitor and refine processes, metrics, and tools to maximize success on the SDR team
  • Be accountable for achieving quarterly and annual pipeline generation targets and report on progress, metrics and forecast to the Head of Global Sales
  • Collaborate with sales enablement for SDR onboarding, targeted training and development
  • Motivate individuals and team to exceed objectives through coaching and mentorship; Empower your team to take ownership of their quota

We want you if you have:

  • 1 to 2 years of experience of people management experience, ideally of managing high performing sales development representatives
  • A proven track record of high performance in a revenue generating role; plus some direct sales experience
  • Strong understanding of sales development best practices and technology (cadence management, cold-calling, objection handling, etc.) and pipeline building process
  • Humility and empathy for the challenges our prospects face on a daily basis

Primary Skills of a successful SDR Manager:

  • A Coach: You love teaching your team how to think differently and motivating them to continuously evolve in their sales career.
  • A Data Based Decision Maker: You recognize the importance of a quantitative approach to making decisions.
  • A Leader: You strive to elevate your team every day. You lead by example and inspire others to achieve and exceed their goals.


At Fidel API, we live by our values and what we stand for, and that feeds into every decision we make. Fidel comes from the Latin word ‘Fidelis’ which means reliability, trust, truth and dependability. We honor those values — and our commitment to them — by naming ourselves after the ancient root word itself.

Across our company, we speak 27 languages and represent 25+ different nationalities. It’s our diversity of background, thinking, talents and skills that allows us to build truly global products for the developers who are driving payments innovation forward.


We're committed to making Fidel a fantastic place to work and we go to great lengths to give you what you need to succeed. You’ll receive:

  • Macbook that you can take home
  • Flexible working - opportunity to work from home when you need to
  • WFH office budget
  • Health Insurance (Medical, Dental, Vision)
  • 401k with company match
  • Access to training and education platforms (Udemy, Audible, and Headspace)
  • Unlimited holidays (you manage your time)
  • Annual company off-site (Europe)

At Fidel, we don’t just accept difference - we celebrate it, we support it, and we thrive on it. We’re proud to be an equal opportunity employer and we value diversity. We do not discriminate on the basis of educational attainment, race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status - simply, we consider all qualified applicants, consistent with any legal requirements. If you have a disability or special need that requires accommodation, please let us know.

To learn more about us and what life is like at Fidel, visit our blog or follow us on Twitter(@fidelhq) or Instagram(@fidelhq).

Apply for this position Back to job

You must be logged in to to apply to this job.


Your application has been successfully submitted.

Please fix the errors below and resubmit.

Something went wrong. Please try again later or contact us.

Personal Information


View resume